Co-host Rob Pincus

Rob Pincus is a professional trainer, author and consultant. He and his staff at I.C.E. Training Company provide services to military, law enforcement, private security and students interested in self-defense.

Rob provides efficient training methodologies to those interested in developing firearms, tactical operations and defensive skills. These methods stress gaining maximum value from limited training resources and working well with what the body does naturally under real world conditions.

Rob is the developer of the Combat Focus Shooting program, which has been integrated into military, law enforcement and defensive training programs throughout the United States and Europe. For over a decade, Rob’s ideas on training and techniques have been shared through articles in a variety of publications, television appearances, training DVDs and presentations at various conferences.

In 2006, Rob began developing the Personal Defense Video DVD Series, which covers a wide range of defensive and security topics and often features guest instructors in specialty areas. To date, over 1 million copies of the Combat Focus Shooting video alone have been distributed through the NRA to its Members.

Rob has experience as a law enforcement officer and executive protection agent and was also commissioned as an officer in the United States Army Reserve after graduating from the Military College of Vermont with a degree in Political Science. Rob serves the San Miguel County Sheriff’s Office as a Training Officer and has been a staff writer with S.W.A.T. Magazine since 2001.

From 2003 through 2007, Rob was the Director of The Valhalla Training Center in Montrose, Colorado. Rob developed the training doctrines and programs that brought Valhalla to the attention of the entire shooting industry as a leading source of reality based firearms training. During this time, Valhalla was identified by the Rand Corporation as a leader in private sector reality based training and as a sole source provider to 10th Group Army Special Forces for Extreme Close Quarters Counter Ambush training.

When the owners of Valhalla chose to close the training center component of the club, Rob began offering his training through his own company, I.C.E. Training. I.C.E. stands for Integrity, Consistency and Efficiency, the three tenets of Rob’s programs and approach to training. Staff instructors, Jeremiah Miles and John Brown continue to work with Rob under the I.C.E. banner and the company has established Regional Representative relationships with companies and instructors throughout the United States and Europe.

In 2006, Rob’s first book, Combat Focus Shooting; Intuitive Shooting Fundamentals, was published and it is now in its fifth printing.

In 2008, Rob published The Training Log Book, a hardcover book which featured over 2 dozen essays from top instructors and is designed to help people record important aspects of their training and skill development.

Rob and his team are also regularly sought out as a Team Building and Leadership Development consultants by business leaders and multi-national corporations and conduct programs involving firearm familiarization and other unique experiences.

Recently, Rob has focused on program and instructor development. Instructors groups that have sought out Rob’s expertise and integrated components of his programs include the Chicago Police Department FTU, South Wales Police Department Training Unit (UK), NSW SEAL Qualification Training, Bavarian Polizie (DE), Orange County (FL) Sheriff’s Office and 19th Group Army Special Forces. The First Annual Combat Focus Instructor’s Conference was held in October, 2008 in Houston, TX.

Blog Articles by Rob Pincus


The Best Defense is something new under the sun, a series that focuses on all aspects of personal defense from basic awareness to surviving violent encounters. The show features Michael Bane, author of the landmark TRAIL SAFE personal defense book, as host, with top trainers Michael Janich of Martial Blade Concepts fame and Rob Pincus, creator of Combat Focus Shooting, as regular co-hosts. Each show begins with a cinematically filmed scenario — a carjacking attempt, a home invasion, danger at an ATM — then takes the viewer step-by-step into dissecting that situation to clearly show better and safer ways of resolving the situation.


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