MidwayUSA Official Command Center Sponsor on New Tactical TV Show

COLUMBIA, MO – July 19, 2012 – Whether you’re a shooter, reloader, gunsmith or hunter, ETU: SWAT is sure to meet the entertainment needs of every viewer. Over the course of 13 episodes, teams will shoot targets from a helicopter aerial platform, rescue hostages with night vision, and engage in long distance precision shooting under extreme distance and wind conditions.

“MidwayUSA is excited to sponsor this show because it offers something for everyone involved in the shooting sports industry,” said Vice President of Merchandising Jeff Larkin. “Whether you’re an Action Pistol shooter, a 3-Gunner or and F-Class shooter, each of the team challenges makes you feel like you’re out there competing.”

Each episode will also feature short videos from MidwayUSA founder and CEO Larry Potterfield, offering gunsmithing and shooting tips on the AR-15 and the 1911. Plus, both teams will travel to MidwayUSA via their Mobile Command Centers to prepare for a long distance target challenge.

“ETU: SWAT is designed to capture the elements of a professional unit of SWAT operators,” said Outdoor Channel National Accounts Manager Teresa Chiniaeff. “This is not your typical ‘reality SWAT’ or ‘law enforcement programming.”

ETU: SWAT premieres Wednesday; January 3, 2013 on Outdoor Channel at 9:00 p.m. EST during MidwayUSA’s Wednesday Night at the Range, and is the creative result of Tim Cremin, Executive Director, who earlier this year, took home a Golden Moose Award at the 2012 SHOT Show for his work as Producer/Director of MidwayUSA’s Gun Stories.

About MidwayUSA
Larry and Brenda Potterfield turned their passion for shooting sports into a career in 1977 by opening a small retail firearms store that would eventually become MidwayUSA (http://www.midwayusa.com). Now celebrating its 35th Anniversary, MidwayUSA continues to offer Just About Everything® for Shooting, Reloading, Gunsmithing and Hunting while maintaining the company’s #1 goal of Customer Satisfaction.