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Free Agent Abbate

Jessie Abbate is a free agent.

No longer with Team Glock, the USPSA’s top female shooter is looking for a new gun company sponsor. While Sig and S&W are rumored to be looking at Abbate, no announcement was made at the USPSA Area 6 match.

Abbate, who competed in the Open division, is not without corporate support. Her shirt sports one firearms industry name that adorns many of the top shooters’ logo laden shirts; Atlanta Arms & Ammo.

It will be fun to watch who snaps up Abbate, but even more fun watching who passes, or shows up a day late and a dollar short. If I were at Smith, Springfield or Sig, or even FNH, I’d be all over this opportunity to put my company’s product so consistently in the winner’s circle of competition shooting. But some companies are more serious than others when it comes to using competition as a serious marketing tool.

Whoever signs Jessie to their shooting team will be making a strong statement and a very good marketing decision.