{"id":6489,"date":"2010-10-26T17:25:23","date_gmt":"2010-10-26T22:25:23","guid":{"rendered":"http:\/\/www.downrange.tv\/blog\/?p=6489"},"modified":"2010-10-26T17:25:23","modified_gmt":"2010-10-26T22:25:23","slug":"task-force-20-20-focuses-on-models-of-success-that-grow-hunting-and-shooting","status":"publish","type":"post","link":"https:\/\/www.downrange.tv\/blog\/task-force-20-20-focuses-on-models-of-success-that-grow-hunting-and-shooting\/6489\/","title":{"rendered":"Task Force 20-20 Focuses on &#8216;Models of Success&#8217; That Grow Hunting and Shooting"},"content":{"rendered":"<p><a href=\"https:\/\/www.downrange.tv\/blog\/wp-content\/uploads\/2010\/10\/nssflogo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-6571\" title=\"nssflogo\" src=\"https:\/\/www.downrange.tv\/blog\/wp-content\/uploads\/2010\/10\/nssflogo-300x177.jpg\" alt=\"\" width=\"300\" height=\"177\" srcset=\"https:\/\/www.downrange.tv\/blog\/wp-content\/uploads\/2010\/10\/nssflogo-300x177.jpg 300w, https:\/\/www.downrange.tv\/blog\/wp-content\/uploads\/2010\/10\/nssflogo.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>NEWTOWN, Conn. \u2014 Task Force 20-20, the committee formed at the  NSSF Shooting Sports Summit in 2008 and comprising segments of the firearms,  state agency and conservation communities, has launched a Models of Success  pilot program that will raise awareness of the &#8220;best-of-the-best&#8221; state  recruitment and retention initiatives.<\/p>\n<p>The overall goal of Task Force 20-20 is to increase hunting and  shooting participation by 20 percent by 2014.<\/p>\n<p>Task Force 20-20&#8217;s steering committee has identified programs in  Minnesota, Oregon, Arizona and Nebraska as initiatives that can be even more  effective developing new hunters and shooters if given a boost from a dedicated  marketing campaign. The National Shooting Sports Foundation will fund the  promotional efforts out of a $500,000 overall commitment to Task-Force 20-20&#8217;s  recruitment and retention initiatives.<\/p>\n<p>&#8220;NSSF is putting its financial muscle behind these most promising  state programs, many of which already have a track record of success,&#8221; said  Chris Dolnack, senior vice president of NSSF, the trade association for the  firearms, ammunition, hunting and shooting sports industry. &#8220;By building  awareness of these entry-level and reactivation programs, we&#8217;ll add more  shooters and hunters to our ranks. Research shows people are interested in  trying hunting and shooting; these programs make it easy for them to get started  or re-started.&#8221;<\/p>\n<p>The four states with programs selected as Models of Success  are<\/p>\n<ul>\n<li>MINNESOTA\u2014The state&#8217;s Families Afield program allowing children to try  hunting with an adult mentor before taking a hunter education course has been an  outstanding success considering the nearly 8,500 apprentice hunting licenses  purchased over the last several years. What&#8217;s needed now is a &#8220;next step&#8221; effort  designed to encourage youngsters who liked their first hunt and want to pursue  hunting to take a hunter education course. The course, which many youngsters  take with their parents, teaches safety, hunting ethics and state hunting  regulations, and awards a certificate that is necessary to purchase a hunting  license on their own when they are eligible.<\/li>\n<li>OREGON\u2014The state has completed an important project that places  hunting-access maps online. Now the challenge is to build awareness of these  resources among hunters and drive traffic to the website. In addition to  promoting use of the online tools, the marketing campaign will stress that  finding access to hunting lands has become much easier thanks to these new,  easy-to-use resources, thereby removing what newcomers and lapsed participants  often considered a barrier to going hunting.<\/li>\n<li>ARIZONA\u2014The state has adopted a community outreach strategy utilizing NSSF&#8217;s  First Shots program that provides a safe, supervised introduction to target  shooting and an overview of state gun- ownership regulations. The  &#8220;learn-to-shoot&#8221; program will be rolled out in five regions at state-owned and  public ranges. An important component is the development of a &#8220;Second Shots&#8221;  program, allowing newcomers who want to pursue their new-found passion for  target shooting or hunting to do so.<\/li>\n<li>NEBRASKA\u2014A new state-owned range will be the focal point of a marketing  campaign to encourage family members of all ages to use and enjoy the facility.  An additional promotional effort will motivate adults who have hunting  experience to take youth or adult novices hunting, utilizing the new range for  sighting-in their firearms and improving their marksmanship before going afield.  A dedicated website will provide helpful tips to adult mentors on how best to  provide a proper introduction to hunting for a newcomer or novice.<\/li>\n<\/ul>\n<p>&#8220;State wildlife agency partnerships with NSSF, industry and Task  Force 20-20 are helping states reach a broader audience,&#8221; said Jeff Rawlinson of  the Nebraska Game and Parks Commission. &#8220;Our new marketing campaign will  undoubtedly make taking a youth hunting and shooting top of mind for Nebraska  sportsmen and women. Every dad and mom wants to be a hero to their kids, and our  new ad campaign suggests that this can happen in the field each year!&#8221;<\/p>\n<p>These Models of Success efforts will be evaluated and discussed at  the next NSSF Shooting Sports Summit in June 2011.<\/p>\n<p>Models of Success is the second recruitment and retention  promotional initiative launched by Task Force 20-20, following the heels of the  recently launched &#8220;Take Me Hunting\/Take Me Shooting&#8221; marketing campaign. That  pilot program is being evaluated in South Carolina, Alabama and New Jersey.<\/p>\n<p style=\"text-align: center;\">-30-<\/p>\n<p style=\"text-align: center;\"><strong>About NSSF<\/strong><br \/>\n<em>The National Shooting Sports  Foundation is the trade association for the firearms industry. Its mission is to  promote, protect and preserve hunting and the shooting sports. Formed in 1961,  NSSF has a membership of more than 5,500 manufacturers, distributors, firearms  retailers, shooting ranges, sportsmen&#8217;s organizations and publishers. For more  information, log on to <a href=\"http:\/\/www.nssf.org\" target=\"_blank\">www.nssf.org<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEWTOWN, Conn. \u2014 Task Force 20-20, the committee formed at the NSSF Shooting Sports Summit in 2008 and comprising segments of the firearms, state agency and conservation communities, has launched a Models of Success pilot program that will raise awareness of the &#8220;best-of-the-best&#8221; state recruitment and retention initiatives. The overall goal of Task Force 20-20 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58],"tags":[463,97,1035],"class_list":["post-6489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-industry","tag-national-shooting-sports-foundation","tag-nssf","tag-task-force-20-20"],"_links":{"self":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/posts\/6489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/comments?post=6489"}],"version-history":[{"count":0,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/posts\/6489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/media\/1793"}],"wp:attachment":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/media?parent=6489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/categories?post=6489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/tags?post=6489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}