![\"ActionTargetSurvey\"](\"https:\/\/www.downrange.tv\/blog\/wp-content\/uploads\/2013\/10\/ActionTargetSurvey.jpg\")
\nAccording to a\u00a0recent study\u00a0done by the\u00a0National Shooting Sports Foundation\u00a0(NSSF), \u201cthe landscape of target shooters has shifted.\u201d With 20% of current shooters having taken up the sport in just the last five years, a new generation has emerged with a completely different demographic profile.<\/p>\n
The study compares established shooters (more than five years of experience) with new shooters and shows that this new wave of shooting enthusiasts is often younger, female, and urban. Here\u2019s a breakdown of the numbers:<\/p>\n
Younger:\u00a066 percent of new shooters fall into the 18-to-34-year-old category compared to 31 percent in the same age category for established shooters.<\/p>\n
Female:\u00a037 percent of new target shooters are female compared to 22 percent of established target shooters.<\/p>\n
Urban:\u00a047 percent of new target shooters live in urban\/suburban settings versus 34 percent of established target shooters.<\/p>\n
For owners of shooting ranges and gun shops, this means that it is no longer \u201cbusiness as usual.\u201d As customer demographics change, so must the industry.<\/p>\n
Innovative shooting ranges and gun shops across the country have taken notice of the trend and are adjusting the way they do business. One such innovator is Miles Hall, owner of\u00a0H&H Shooting Sports\u00a0in Oklahoma City.<\/p>\n
\u201cShooting is not a men\u2019s only club anymore,\u201d Hall said. \u201c47 percent of our customer base is women.\u201d<\/p>\n
In response to the shift, Hall has made a concerted effort to\u00a0upgrade his shooting range facilities\u00a0and provide firearms training that meets the demands of the new generation of shooters.<\/p>\n
\u201cThere\u2019s a huge audience out there who want to shoot, and you\u2019re going to have to have the right equipment to take care of them,\u201d Hall said. \u201cThe shooting sport has changed, and you have to either be changing with it or you\u2019re going to die in the past.\u201d<\/p>\n
How You Can Help<\/p>\n
As a company that not only manufactures\u00a0shooting range equipment\u00a0but also consults with range owners on every aspect of their businesses, Action Target provides the most accurate information to help them succeed. In response to the industry\u2019s shifting demographics, Action Target has created a\u00a0survey\u00a0to better understand the preferences of women when it comes to shooting range equipment, technology, and amenities.<\/p>\n
Take the survey here<\/a>.<\/p>\n Survey participants who qualify will receive a one-time use 20% discount to\u00a0Action Target\u2019s online store. The discount will be available through the end of the year.<\/p>\n About Action Target Inc.<\/strong><\/em> Action Target hosts a survey to identify the shooting range preferences of women shooters.<\/p>\n","protected":false},"author":9,"featured_media":26037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58],"tags":[345],"class_list":["post-26036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-industry","tag-action-target"],"_links":{"self":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/posts\/26036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/comments?post=26036"}],"version-history":[{"count":0,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/posts\/26036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/media\/26037"}],"wp:attachment":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/media?parent=26036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/categories?post=26036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/tags?post=26036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com<\/a>. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com\/store<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"