{"id":18107,"date":"2012-10-18T12:16:59","date_gmt":"2012-10-18T17:16:59","guid":{"rendered":"http:\/\/www.downrange.tv\/blog\/?p=18107"},"modified":"2016-11-08T14:35:19","modified_gmt":"2016-11-08T19:35:19","slug":"behind-americas-gun-boom-inside-the-comeback-at-sturm-ruger-video","status":"publish","type":"post","link":"https:\/\/www.downrange.tv\/blog\/behind-americas-gun-boom-inside-the-comeback-at-sturm-ruger-video\/18107\/","title":{"rendered":"Behind America&#8217;s Gun Boom: Inside The Comeback At Sturm, Ruger (Video)"},"content":{"rendered":"<div id=\"attachment_18113\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18113\" class=\"size-medium wp-image-18113\" title=\"1016_best-small-ruger-fifer_390x220\" src=\"https:\/\/www.downrange.tv\/blog\/wp-content\/uploads\/2012\/10\/1016_best-small-ruger-fifer_390x220-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.downrange.tv\/blog\/wp-content\/uploads\/2012\/10\/1016_best-small-ruger-fifer_390x220-300x169.jpg 300w, https:\/\/www.downrange.tv\/blog\/wp-content\/uploads\/2012\/10\/1016_best-small-ruger-fifer_390x220.jpg 390w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-18113\" class=\"wp-caption-text\">Sturm, Ruger &amp; Co. Mike Fifer in the company shooting range. Photo Credit: Forbes.com<\/p><\/div>\n<p>Intimacy with the product\u2013and the customer\u2013has been key to Ruger\u2019s turnaround. That, plus embracing industry trends like compact guns and military-style weaponry, has vaulted the company to the No. 4 spot on Forbes&#8217; list of the Best Small Companies in America. Since Fifer took over in late 2006 Ruger\u2019s share price has jumped sixfold to a recent $49. Over the last 12 months it has netted $55 million on $406 million in revenue; half a dozen years ago it barely managed $1 million on $168 million in sales. For the entire story, see link below the video!<\/p>\n<p><iframe src='\/\/players.brightcove.net\/2097119709001\/4kXWOFbfYx_default\/index.html?videoId=2717013313001' allowfullscreen frameborder=0><\/iframe><\/p>\n<p><a href=\"http:\/\/www.forbes.com\/sites\/abrambrown\/2012\/10\/17\/behind-americas-gun-boom-inside-the-comeback-at-sturm-ruger\/\" target=\"_blank\">Read the entire article on Forbes.com&#8230;.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intimacy with the product\u2013and the customer\u2013has been key to Ruger\u2019s turnaround. That, plus embracing industry trends like compact guns and military-style weaponry, has vaulted the company to the No. 4 spot on our Forbes&#8217; of the Best Small Companies in America.<\/p>\n","protected":false},"author":39,"featured_media":18113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[116,1],"tags":[2702,186],"class_list":["post-18107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggers","category-featured","tag-forbes","tag-ruger-firearms"],"_links":{"self":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/posts\/18107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/comments?post=18107"}],"version-history":[{"count":0,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/posts\/18107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/media\/18113"}],"wp:attachment":[{"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/media?parent=18107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/categories?post=18107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.downrange.tv\/blog\/wp-json\/wp\/v2\/tags?post=18107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}