Something I've noticed is that unlike news media, with financial news sites the politics of the owner have little editorial effect. Even the way Bloomberg is, wanting to regulate everything from guns to soda, his financial report seems to be pretty unbiased.
I think it's because the need for accuracy in industry news over rides the desire to "spin".
If your wrong all the time no one is going to read your report no matter how much they may agree with your slant.
That being said, I always thought Steve Forbes was fairly conservative, so I would be surprised if the writer got canned for writing an honest article about guns.
"Likegolf only louder" is a good line we can use in renormalizing sport shooting