Just an observation....
So many times I'm out or online and I'd like to get a hat, shirt, etc. I start looking at gun-oriented stuff, and 90% of it I wouldn't buy. A lot of it is cool, maybe has a nice company logo or a saying that's great or whatever, but then on the other side there's a giant AR, maybe dripping in blood, or a skull with knives, or some other obnoxious graphic that portrays a penchant for violence or, at the least, suggests that the wearer is a budding nut job.
I would love to see more tasteful gun-oriented merch that looks good and could maybe start a sane conversation with a non-gunner, and help the cause. The angry stuff is ok, but we've got too many eagles, arrows, guns skulls, bones, crosshairs, etc. and it's not helping the image.