JoeG, to share some thoughts on "changing the conversation".
While it may sound odd, we are lucky that earlier on Friday there was the knife incident in China .
Nearly the same number of casualties, but no gun involved .
It gives the lie to the "gun violence" narrative.
I commented to that effect on a news story and some liberal replied that the difference is knives injure, while guns kill .
We know that's BS, but it's easier for the uninformed to grasp if you say , that only makes a difference if you are pursuing a political agenda .
If you want to seriously address the problem of violent attacks then there is no difference at all between attacks intended to kill people, and attacks intended to hurt people as badly as possible.
Second, as to your "audience", it's everybody. Friends, relatives, neighbors, anyone you might have a conversation with, letters to the editor, letters to your politicians .
Any time the subject comes up, or you can fit it in , keep hammering the basics,
It's not "guns", violently deranged people use whats available, if they can't buy a gun they'll steal one, if not that a knife, or home made poison gas as in the Tokyo subway attack.
The media caters to their desire for fame by turning every incident into a week long media event .
All mass attack perpetrators are messed up, it's not a "gun issue", it's a mental health issue.
Mass shootings only happen in "Gun Free Zones" where the attacker thinks his victims can't fight back .