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Last Updated: Aug 28, 2009 - 10:45:21 AM |
A few months ago, the execs at Ruger offered DOWN RANGE a unique opportunity — to help introduce Ruger’s first striker-fired pistol, the 9mm SR9.
Normally, new guns are introduced though a laborious process that makes giving birth seem simple and painless. Ruger, though, decided to break the mold. Instead of announcing a gun long in advance of its availability, Ruger would ship new SR9s the day before the gun was announced. And instead of launching the gun through magazines or at a trade show, Ruger would use the powerful medium of the Internet to make sure the maximum number of people got the SR98 message.
Of course we hardcore gun guys at DOWN RANGE were excited to be named part of the project. Our goal is to give you a feel of the new SR9…you get to see the pistol in action, get Michael Bane’s expert take on the new gun, hear the Ruger executives discuss how the SR9 came about and get a quick, impressionistic tour of Ruger’s Prescott, AZ, factory where production of the SR9s is in full swing.
Our commitment to cover this fine new service pistol doesn’t end here. In fact, we’ve already made arrangements to take the Ruger SR9 through the GUNSITE Academy’s baseline 250/350 pistol course in early 2008, and Michael Bane will be running his sample through the wringer over the next few months.
So check out the videos, our commentary and be a part of the very first Internet introduction of a new pistol!
© Copyright 2007 by DOWN RANGE TV
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